Netflix Tops the Emmy Nominations List For the First Time

The 2022 Emmy Nominations were released last week, and for the outset time, the most nominations were awarded to a video streaming service. Netflix topped the list with 112 total nominations, edging out HBO with 108.

The Why Axis Bug Netflix upped its nom count from 91 in 2022 to 112 in 2022 in big part thanks to the fact that it's pouring vastly more than coin into original content than all of its competitors. Netflix spent $6.3 billion on original content in 2022, compared with $four.5 billion spent past Amazon and $2.5 billion apiece from HBO and Hulu. In 2022, Netflix is projected to spend more than double this year'southward amount—more than $xiii billion—on content.

Amazon Prime Video and Hulu also saw modest gains in nominations from 2022 to 2022, increasing their booty from xvi to 22 and 18 to 27, respectively. Every bit Apple and Facebook ramp up their own original content operations, traditional network and premium cablevision channels may well continue to lose footing to streaming challengers with deep pockets.

The Netflix model is first to become the norm. In the wake of the finally approved merger betwixt AT&T and Time Warner, there are plans to expand HBO's content operations to compete with Netflix.

The bigger question is whether that's a good matter. HBO has maintained consistent quality over quantity for two decades. Netflix's seemingly bottomless original content itemize is also churning out enough of hits and quality shows, merely that'south along with an increasing number of trashy or underwhelming movies and shows. In an entertainment globe where ratings matter less than filling upwards a content queue for endless bingeing, how much money can Netflix throw at new shows before information technology begins to striking the lesser of its deep pockets?

About Rob Marvin

Rob Marvin

Rob Marvin is PCMag's Acquaintance Features Editor. He writes features, news, and trend stories on all fashion of emerging technologies. Beats include: startups, business and venture majuscule, blockchain and cryptocurrencies, AI, augmented and virtual reality, IoT and automation, legal cannabis tech, social media, streaming, security, mobile commerce, 1000&A, and entertainment. Rob was previously Banana Editor and Associate Editor in PCMag's Business organisation section. Prior to that, he served as an editor at SD Times. He graduated from Syracuse Academy's S.I. Newhouse School of Public Communications. Y'all can also notice his business concern and tech coverage on Entrepreneur and Fox Business. Rob is as well an unabashed nerd who does occasional entertainment writing for …